THE KARMA COLA FOUNDATION
We believe what you drink should not only taste good, it should be good for the land, good for the people who grow the ingredients and as good for you as a fizzy drink can be.
Back in 2010 we made our first few bottles of Karma Cola using a bag of cola nuts sent to us by our friends in Boma, a small village in the Gola Rainforest in Sierra Leone. We’d learned that the world drinks more than a million colas a minute but none of the money went back to the people who originally discovered the stuff. So we made a drink to fix that.
When we first started trading cola with villages in the Tiwai region of Sierra Leone we realised they needed more than the money we pay for cola. After a ten-year civil war they needed to rehabilitate their rainforest farms, rebuild their villages, and earn an income. We set up the Karma Cola Foundation to make sure that if we grow, they grow too. This isn’t aid, it’s a straightforward trade. We believe the best form of support and economic independence is an equitable commercial relationship and mutual respect.